Project Type: Advertising Campaign, Print Campaign

Date: February 2026

Description: This assignment was for my ADBR-150 Course at the Savannah College of Art and Design. 

This project focused on refining and elevating a single advertising concept into a cohesive print campaign. After exploring multiple creative approaches, including conceptual thinking frameworks like metaphor, perspective shifts, and strategic questioning, I selected the strongest idea and developed it into a three-piece magazine ad series for one brand. 

The final campaign emphasizes visual storytelling and consistency, with each ad unified through a deliberate use of layout, typography, color palette, and art direction. I crafted original visuals and compelling headlines designed to capture attention while communicating an emotional and persuasive brand message. Supporting the creative work, I also developed a clear strategy statement and proposition statement to ensure each piece aligned with the brand’s marketing objectives and delivered a focused, impactful message to the target audience.