Project Type: Business Presentation, Research on Current Events, Social Strategy, Consumer Research

Date: May 2026

Description: This assignment was for my BUSI-110 Course at the Savannah College of Art and Design. 

I created and presented an analysis of a viral airport dance trend featured by CNN and amplified on TikTok. I examined how user-generated content and participatory culture are transforming audiences into “Pro-sumers,” actively shaping brand narratives. My research highlighted a shift toward authenticity, where relatable, unscripted content consistently outperforms traditional advertising.

I developed a strategic framework—Movement + Unexpected Context + Relatability = High Engagement—to translate these insights into actionable marketing strategy. The presentation included an interactive activity to engage peers and reinforce key concepts. This project strengthened my ability to connect cultural trends to business strategy, communicate insights clearly, and create audience-driven, socially relevant marketing ideas.