Project Type: Digital Content, Brand Identity

Date: April 2026

Description: Personal Rebranding Assignment for my SOCL-110 course (History and Evolution of Social Media) at the Savannah College of Art and Design.

This project focused on strategically redefining my personal brand through a comprehensive rebrand process. I conducted a full brand audit, analyzing my current online presence, strengths, and areas for growth, then used those insights to develop a clear brand strategy rooted in my goals, values, and creative identity.

From there, I built a cohesive visual and conceptual rebrand, including brand voice, audience, design direction, and content strategy. While my full presentation outlined this process in detail, the centerpiece of my portfolio is a 60 second “Why” video that brings the rebrand to life. The video translates my strategy into a compelling narrative, capturing my purpose, creative vision, and the impact I aim to make through my personal brand.