Project Type: Integrated Marketing Campaign, Social Campaign, Digital Campaign, Print Campaign, Out of Home Campaign

Date: March 2026

Description: This assignment was for my ADBR-150 Course at the Savannah College of Art and Design. 

This project expanded a brand campaign into a fully integrated marketing strategy across digital and social platforms. Building on my previous work with Delta Air Lines, I developed a cohesive campaign that extended beyond print into a multi-channel experience.
The campaign incorporated experiential, out-of-home, digital, direct, organic, influencer, and paid media strategies—each designed to work together while maintaining a consistent brand voice and visual identity. I focused on how audiences interact with a brand across touchpoints, creating a seamless journey that blends storytelling, engagement, and strategic messaging. This project highlights my ability to think holistically about modern advertising, translating a single concept into a dynamic, cross-platform campaign.